The Human Touch...
It needed to be named.
I applied to the US Patent Office and was awarded a trademark for…
The Human Touch™
Not because I invented it… just cuz it feels like something worth holding onto.
I’ve spent most of my life working by hand in a world that keeps moving the other direction. If you’ve ever made something with your hands, you already know.
The bots are here now.
So, this is is my version of a line in the sand. I’ve been writing about it in my Substack newsletter lately. At some point, it needed a name and now it does…
The Human Touch.
This is so cool! I love this idea! Dies this mean that no one can say the phrase without paying you, or just that they can’t use it as a business name? Was it a lengthy or costly process? Is it forever? Is a logo required? It really is quite perfect for you in 1000+ ways!
I make my living from the digital world and still firmly believe that the human touch is going to be more important than ever moving foward. Love that you've taken this step!